Savvy Dealer

We Don't Outspend the Competition

We Outsmart Them

Savvy Dealer was founded on a simple principle: automotive dealerships deserve digital marketing that actually drives sales, not just impressions. We combine deep industry expertise with data-driven strategies to help dealers win in an increasingly competitive market.

Our Mission

To empower automotive dealerships with marketing strategies that focus on ready-to-buy shoppers, transparent ROI metrics, and measurable results. We believe in building backwards from the sale, optimizing for conversations and test drives - not vanity metrics.

What Sets Us Apart

  • High-intent focus: We target shoppers who are ready now, not "someday"
  • Transparent metrics: Simple, human-readable KPIs that matter
  • Agile execution: Twice-monthly cadence to pivot against competitors
  • Real content: No AI-generated fluff - just substance that ranks

Our Team

Adam Gillrie, Director of Savvy Dealer

Adam Gillrie

Director

Nick Chivinski, VP of Sales at Savvy Dealer

Nick Chivinski

VP of Sales

Our Values

Results-Driven

Every campaign is built to drive real conversations, test drives, and sales - not just traffic.

Partnership

We're an extension of your team, meeting twice monthly to plan and pivot based on market conditions.

Innovation

From AI-optimized websites to attribution intelligence, we stay ahead of the automotive marketing curve.

Ready to Work Together?

Let's discuss how Savvy Dealer can help your dealership dominate your market